Recent Work
At UniWorld Group we specialize in finding unique, ownable entry points into a consumer culture. As soon as we identify that space – at the intersection of the rational and emotional needs of the target – we provide a diversity of services to a wide range of media platforms, allowing the brand to own and inhabit that space.
Ford Explorer
“Crazy Kevin”
Ford Motor Company tasked UniWorld Group to connect the all-new 2011 Ford Explorer with African American consumers and position the Ford Explorer as the leader of the midsize SUV segment. UniWorld Group’s “Crazy Kevin” campaign communicates a new type of aspirational standard with head-turning appeal that has reestablished the Ford Explorer as a leader in the African American SUV market.
Explorer’s market share grew from 0.09% in 2010 to 13.53% through June 2011. Explorer’s 53% consideration leads all competitors.
U.S. Marine Corps
"Where I’m From"
The “Where I’m From” campaign celebrates Marines who make history every day and the communities they proudly defend. While the focus is on African American Marines and their communities, the campaign includes a diverse representation reflective of the Corps itself.
Post-campaign, likelihood for prospects to choose the
Marine Corps increased by
43% (ages 16–18)
and
72% (ages 19–24).
3 Musketeers®
Catwalk
UniWorld Group’s mission was to communicate to our General Market consumers that 3 Musketeers has improved its chocolate taste, providing a great tasting, lighter chocolate bar. UniWorld Group developed communications that emphasized 3 Musketeers’ newly improved taste as the key message. The single-minded and compelling advertising effectively conveyed that the light and fluffy 3 Musketeers bar you loved before now has even more chocolate.
Double-digit sales growth, based on YAG 2011.