UniWorld Group was founded in 1969, making us 43 years old and the longest-standing multicultural agency in the country...

At UniWorld Group, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity. It's about all of your heritage as well as your cultural influences, which are woven together to create the soul of what makes you…you.

And today, we're focused on the next 43 years. Senior Management has invested in some of the best and brightest marketing and advertising professionals to create management and creative teams poised to lead UniWorld Group to continue its heritage of innovation. The charge for the new guard is not simply to create advertising campaigns, but to build unique environments that tap into the cultural insights and heritage that make consumers who they are, that surround and engage them intellectually and emotionally, and that exist at the intersection of their desires and their needs.


Any advertising agency can claim to be one of the best in the business, but only a select few have received as many honors and awards as UniWorld Group, Inc. UniWorld has walked across the stage many times to accept official recognition for delivering extraordinary service to its esteemed roster of clients.

Consider these distinctions:

  • Winner of the 2012 ARF David Ogilvy Silver Award in the Multicultural category. The ARF David Ogilvy Awards for Excellence in Advertising Research celebrates the extraordinary and/or creative use of research in the advertising development process used by research firms, advertising agencies and advertisers.
  • Winner of nine ANA Multicultural Excellence Awards. The ANA Multicultural Excellence Awards celebrate each year's preeminent multicultural advertising campaigns. The Awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, were created 12 years ago to help raise awareness and recognition for the outstanding work being done in the areas of African American, Asian, Hispanic and LGBT advertising.
  • Winner of the Pharmaceutical Advertising & Marketing Excellence Award (PhAME), First Place/Gold Award for Public Health. The PhAME Awards recognize and encourage best marketing and business practices and innovation in the pharmaceutical and life science industries.
  • Winner of a Silver Telly Award for Production. The Telly Awards honor the very best film and video productions, groundbreaking online video content, and outstanding local, regional and cable TV commercials and programs.

It is all about the people.

We are what we advocate; our thinking is as boundless as our diversity. UniWorld Group pioneered the identification of the urban mindset, which continues to defy demographic boundaries. We believe that groundbreaking communication with contemporary segmented markets happens in unique spaces, beyond the traditional media and in between the traditional boundary lines of class, ethnicity and even geography.

Monique Nelson CEO @ UWG
Ownership / Offices

UniWorld Group, Inc., is owned by Lori-Laine Holdings, Inc. (51%) and Rasor Holdings, Inc., a subsidiary of WPP (49%). UniWorld is headquartered in Brooklyn, NY, with satellite offices in Detroit, Atlanta and a field staff servicing our Ford Motor Company client in 43 markets.

Monique Nelson
Chairman and Chief Executive Officer
Byron Lewis
Chairman, Emeritus
Quincy Cherry
Senior Vice President, Chief Creative Officer
Josie Penzes
Executive Vice President, General Manager
Charles E. Morrison
Executive Vice President, General Manager, Client Service (Dearborn)

UniWorld Group’s services include:

Account Planning/Research
Branded Entertainment
Creative Development
Digital
Media Buying
Public Relations
Strategy Development
Events/Promotions