Uncommon is where genius comes from...
“Uncommon to me is where genius comes from. Uncommon people, in our culture, get the most traction and we see it today, where Mary J. Blige, P.Diddy and Jay-Z are now considered fashion icons. A person like Queen Latifah—who would have ever imagined that she would be an iconic figure for P&G's Covergirl brand? She has an uncommon background, an uncommon view of the world. Strangely enough, those views resonate across all spaces.”
-Byron Lewis, Sr. in The New York Times, "Corner Office" by Adam Bryant June 12, 2011
Ford Explorer – Crazy Kevin
Ford Motor Company tasked UniWorld Group to connect the all-new 2011 Ford Explorer with African American consumers and position the Ford Explorer as the leader of the midsize SUV segment.
Marines – “Where I’m From”
The “Where I’m From” campaign celebrated Marines who make history every day and the communities they proudly defend.
3 Musketeers – Catwalk
UniWorld Group’s mission was to communicate to our General Market consumers that 3 Musketeers® has improved its chocolate taste, providing a great-tasting, lighter chocolate that they can enjoy.
