Account Planning

Our research department plays an important role in keeping this agency at the forefront of data capture and analysis, assuring that we are making the most strategically relevant connections between our clients’ brands and their consumers. We have expertise in drafting RFPs, screeners, and questionnaires/discussion guides, compiling and analyzing results, and writing and presenting top line results and final presentations

Branded Entertainment

At UniWorld Group, branded entertainment provides our clients with strategic positioning and entertainment inclusion that, integrated across multiple consumer touchpoints, drives increased awareness, emotional connections and sales.

Creative Development

Not too long ago, the average American was exposed to over three thousand advertising messages in one day. Consider that for the 2012 television season, the networks have added one more commercial minute per half-hour.

UniWorld Group breaks through this clutter and confusion with disruptive ideas that are inspiring, refreshing and daring. UniWorld Group creates ideas that defy market and category rules.

Digital

Our audiences originated word-of-mouth communication; digital is word of mouth for the 21st century. UniWorld Group, plans, executes and monitors client campaigns through all digital channels while continuing to explore new ways to engage multicultural consumers across mobile, social media/community and the use of proprietary content.

Media Buying

UniWorld Group uses channel planning to identify the correct marketing mix for our clients. We delve deep into the psychographics of target audiences and their media usage to learn all the nuances of how to reach them.

Public Relations

Realizing that close and consistent interaction is crucial for effective communications, the UniWorld Group PR team serves as the strategic counsel to clients. At the same time, we conduct media relations’ practices that address our clients’ key communications. We also develop media materials for distribution to targeted outlets, while developing brand-relevant story angles – and addressing topical issues on a local and/or national basis.

Strategic Development

The heart of UniWorld Group’s approach is to connect our clients’ brands to targeted consumers. We specialize in finding unique, ownable entry points into a consumer culture. As soon as we identify that space – at the intersection of the rational and emotional needs of the target – we provide a diversity of services to a wide range of media platforms, allowing the brand to own and inhabit that space.

Events / Promotions

UniWorld Group recognizes the power of making connections with the consumer on the ground, with a long history of going into communities and creating brand experiences where the target lives.

UniWorld Group is a full-service agency that can manage all aspects of events and promotions from planning through the recap of agreed upon metrics. We do not view events or promotions simply as one-off tactics, They are subject to the same rigorous research and planning as any other part of a UniWorld Group integrated campaign.

We begin by understanding what our client would like to achieve, who the target audience is and how to best connect with them. Once we have identified these critical elements, we might source existing events and sponsorships, or recommend creating a proprietary event or promotion to align with the client’s overall strategy.